What Message?

Yesterday I was a little disturbed to discover a YouTube channel from a ‘guru’ I’ve never seen before.  With over 80 videos posted on her channel I sat for over an hour and watched them.

She’s certainly not very informed.  She used the same ‘buzz words’ to describe nearly everything, whether the term applied to the product or not.  Some of her tutorials were OBVIOUSLY copied from others I’ve seen.  I know these are not very groundbreaking critiques, you see a lot of these same things with a lot of ‘gurus’.  So what bothered me?

She’s maybe 12. Ok, so I suspect she’s 11, but a few moms weighed in suggesting she was younger, I’m just giving her the benefit of the doubt.

ETA : She’s much younger then 12.

While it’s fairly obvious that the cheap ELF and WnW makeup is probably hers based on the fact they are all the same ‘invisable’ neutral and sheer shades, we guessed that the more expensive name brand and ‘bright’ makeup was probably her mom’s.  No big deal, so she’s a kid playing in her mom’s makeup, but it STILL means that at however young she is she HAS HER OWN.  What’s even more alarming is that it’s the general consensus that her mother probably doens’t know she’s making and posting these videos.

What sort of message are girls getting?  Why does this little girl think it’s appropriate to cover her face in products she doesn’t need?  She talks endlessly about concealer and how it makes her face look SO NATURAL while explaining she uses it on her under eyes which have not seen a fraction of the sleepless nights and stress most women would attribute to the source of their bags.  Many would say that no one needs makeup, and you know what, I agree.  I wear it to set myself apart from everyone else, but watching these video’s you can’t help but think this girl is trying desperately to be ‘cool’.  At what point did we turn makeup into a necessity for a grade-schooler?

How old were you when you first started wearing makeup and do you think it’s appropriate for an eleven year old to be posting ‘guru’ videos?

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91 Responses to “What Message?”

  1. woah! that’s a little scary.
    almost as scary as the little girl who does the fashion blog (Tavi I believe is her name). i just don’t think it’s right. how the hell are they gonna turn out? i didn’t use make up til i was about 15…and that was young enough..and then it certainly wasn’t foundation. a bit of blush and lipgloss!
    i’m gonna have to check out ‘guru’ now!
    x

  2. I started wearing makeup when I was about 12. Nothing noticeable, though, just mascara, concealer and a bit of gloss. No one even noticed that I was wearing makeup to school but when I was 14 my friends started asking me makeup tips.

    I think it’s a bit scary that a girl that young is posting videos and basically mimicking people that are almost twice as old as she is. Not to mention what kind of attention her videos may arouse in people that are not so interested in the makeup part…

  3. I have a program to provide product to YouTubers and bloggers to review bath products from my company. I had a young YouTuber apply and she was selected in September but never produced a video. When we selected October reviewers, we were really excited that a very well known and loved reviewer applied — only to find out that it was the same girl from September impersonating her to get free product.

    Between the age of some of the girls on YouTube and the dishonestly that we’ve experienced, we’re really beginning to think twice about how to structure our reviewer program.

    We’re shocked that a young girl would conduct identity theft to get free product. It *is* sad that young girls feel they have to be so “grown up” so soon. An interesting topic … looking forward to your other readers comments.

    Thanks for sharing this!
    Layla

    • Did you have any reservations in sending a product (and actually entering into a contract with) someone so young?

      • Since we used to randomly select reviewers and we carry bath products (soap, bath bombs, etc) we weren’t too concerned. Lots of young girls like our products and we even make product for children.

        Having said that, we have changed our practices to select reviewers instead of randomly picking them and have a new requirement that our reviewers must certify they are over the age of 18.

        This thread and our experience with this particular girl has really brought this to the forefront for our business. It’s really troubling to us and we’re taking it very seriously.

  4. I find this very disturbing. A lot of people don’t see that there’s more to makeup than just makeup, and that it is related to feminity, and that little girls wearing makeup make themselves look older and more mature than they are, which can be harmful. (And I find it creepy, but that’s just me). Makeup is not “just a game” when kids wear it outside of the house, and the internet is totally outside of the house in my book!
    Some parents also don’t understand the internet is a dangerous place for kids with all kind of weirdos and pervs lurking around there! I mean, I know, we didn’t have the internet as kids, it’s a brand new world we have to integrate in our education program but please, isn’t it obvious we should monitor what the kids do on the computer!

    Now worse than that, I’ve seen anoter 12 y.o. “guru” who had a video with her mom explaining she was monitoring and ok with it. Hum, ok. The kid was doing haul videos for products I can hardly afford with my good pay! What message does that give to kids??

    Anyway…I could go on and on about this topic (ex-teacher inside, education geek) but I’m going to stop now.

  5. I was about 13ish when I started and I allowed my daughter to start at about the same time. It was very much cheap, sheer products and not many of them. It scares me to see young girls wearing so much and making themselves older.

    Interesting thing is, I’m about to launch a mineral makeup company and my 11 year old stepdaughter is usually perched nearly on my lap, asking about this, that and the other. And while I have ridiclulous amounts of things I could allow her to use, nope. Age appropriate is the key word in my house.
    There’s plenty of time for that!

  6. I started using make up when I was 13, only mascara and lipgloss. Until I started college at 17 almost 18 I started getting into foundation and graduated into using bright make up until I was 20.

    I guess that going to an all girls school where make up was banned, was a big part on why I started getting into it until I started college.

    Note: I’m 22.

  7. We weren’t allowed to wear makeup to school. My mother bought me a tinted moisturiser which I was totally uninterested in around age 14. I started wearing foundation at maybe 15-16, just before college. I didn’t get into makeup (or own more than one eyeshadow) until my 1st year at University, when I was 20.

    I agree. It’s creepy and inappropriate. Aside from the whole growing-up-too-fast thing, she sounds that she’s rapidly growing up to be a spoiled, shallow brat. Irrespective of what belongs to her or not, she’s too young to have a job thus her belongings are bought for her, and it’s just plain creepy to see a child that young with so much makeup.

    When I was that age I spent my money on books and PC encyclopaedias. Really.

    • She does seem remarkably shallow and spoiled, even if she ‘earned’ her allowance.

      When I was that age I was buying books and probably still dolls. Heck, I STILL have a Barbie addiction.

  8. That’s just messed up. If you look on youtube, there are TONS of kids posting videos of whatever, either singing, fooling around, talking about stuff etc etc. I’m not saying that kids shouldn’t be allowed on the internet, I mean my parents never told me don’t do this and that, but you didn’t see videos of me doing wtv. I know it sounds stupid but if I were a parent I probably wouldn’t even get my kids a computer, just because I know how much time I wasted with it. What disturbed me the most was seeing my 4 year old cousin, who couldn’t read or spell, playing San Andreas like my boyfriend, knowing every single secret and cheat. I mean, come on!!

    And for the makeup part… I remember that when I was like 8-9 and we would go out (but only on special occasions lol) my mom would beg me to let her do my makeup haha. I always ran away from her. But still, she would use only very soft colours, like pink and baby blue.

    Another thing I saw in my boyfriend cousin, who is about 6 or so, she was wearing pink eyeshadow, blush & lipgloss. Now that grossed me out. And her mom was like “Cause we’re a little lady,aren’t we?” I think it’s just so wrong when mothers come up with that BS that “girls do this” and “girls do that”. Give the kid a break and let her choose what she wants, not what you want!
    Need I say anything about those stupid beauty pageants? That is disgusting!!

    But yeah, now I’m obsessed with makeup, not because my mom taught me, not because I felt constrained by society, just because I like it. And I started wearing makeup when I was about 15 & then just eyeliner and mascara.

    Phewww, long comment!

  9. Not counting Halloween, I started “using” makeup when I was 19. By that I mean I’d occasionally break out the eyeshadow, liner, and mascara for a night out, couldn’t be bothered to do it for class. I’m in my 20’s now, and I still only really do eyeshadow, and not on a daily basis at that. So by my estimate, 12 is too young. 12 was for Nancy Drew novels and boardgames. Even worse is the the whole public exposure angle. Sure I did stupid stuff on the internet at her age, but that was back in the day before internet stalking became so easy with facebook and the like. I hope the poor girl can find a good substantive role model to look up to that can show her she doesn’t need to fit into anything.

  10. I saw the conversation on Twitter and watched the one video. Scary.

    She clearly doesn’t have a clue. She’s not Partner is she? If not, that suggests her parents don’t know.

    I want to know who the hell subs to her? If it’s people outside her age group then I have to seriously question their motives.

    Also, I agree hasn’t got a clue what she’s talking about.

    • No, she doesn’t know what she’s talking about and just copying others terms and phrases. Which I think is probably a bad thing since I’m guessing that a lot of little girls are going to use it for knowledge and FACT.

  11. OMG! That’s her! The one that impersonated another YouTuber! I just watched one of the videos via your Twitter posting!

    I cannot believe it. She has some serious issues.

  12. Jules Noctambule October 12, 2010 at 9:49 am

    Children will mimic adult behaviour they deem desirable; it’s part of how they learn. I’d rather have them wearing makeup than smoking, drinking or dieting!

    I remember being fascinated by makeup when I was a kid, possibly because my mother wore so little of it (still hardly needs any!), but I don’t think I wore anything more than lipstick until I was thirteen or fourteen. My six-year-old niece will gladly raid my purse for lipsticks and perfume, though the ten-year-old is more interested in bath products. They’re both allowed lip gloss and simple perfumes (they like solid ones especially), a concession their mother made after the little one, aged four at the time, got into her Benefit stash one afternoon! When they come to my house, they get their pick of things I no longer wear to play dress-up.

    I’ve asked her why she likes makeup, and her reasons were ‘It’s pink’ (she is six, after all!), and because ‘big girls wear it’ and she likes to feel grown-up. Her sister is an actress, so I don’t think it fascinates her as much because she associates it with work while the little one associates it with the adult world and, possibly by extension, with autonomy as well. She’s always been into independence.

    As long as their reasons have nothing to do with boys or being ‘sexy’, I’m cool with it! I understand that mimicry is an important tool in learning the mechanics of adult behaviour and interaction, even if it startles us grown-ups; that said, if the mimicry does pass clearly into the realm of the inappropriate (see start of rambling), I’d be concerned. Honestly, I’d have been thrilled to be allowed concealer when I was that age! I was already so tired of people noticing my dark circles (genetic) and making nosy comments.

    • they might not think of boys or being sexy, but how are 11 y.o. girls wearing makeup and looking older by boys a few years older than them? (or pervs?)

    • Mimicry aside, do you think it’s appropriate for this little girl to be posting these videos online?

      • That word “appropriate” raises so many red flags for me…possibly because there are people who are trying to legally codify who can appropriately enter into the state of marriage, who can appropriately lead the country, who can appropriately build a place of worship in this or that location, et cetera et cetera. “Appropriate” is a subjective term; and when used in relation to cultural “norms”, it gets my hackles up.

        I don’t think it’s wise of a minor to be posting so many videos of themself online; and I don’t think it’s wise for any individual to give corporations so much information about their individual buying habits.

        But “appropriate” versus “not appropriate”? That’s a judgement call I can make for myself, but not for others.

        • But that’s what I’m asking. What do YOU find appropriate in this situation.

          I’m not asking about society as a whole, I’m asking what my individual readers feel.

          • I’m one of those folks who feels, very strongly, that I do not have the right to be making judgement-calls on others’ behavior. I also feel equally strongly about others trying to make such judgement-calls for my behavior.

            So I guess that’s my answer then…

            (When I was in my college ethics course, the prof asked me how I felt about a certain hotbutton issue. I said that for me, I would not choose to take the action; but that I didn’t have the right to make that decision for others. He snapped, “Don’t be so damn democratic!!” I want that on my tombstone.)

      • Jules Noctambule October 12, 2010 at 5:06 pm

        I honestly don’t find anything particularly appalling about it as long as the girls doing the postings aren’t dressing or acting suggestively; that troubles me. While there are plenty of activities I personally think are more appropriate for girls that age to be doing and I know I’d discourage the nieces from doing that, there are plenty that are far less appropriate, even dangerous.

    • I have a long, probably tangent-ridden response to this that I’ll save for my own blog, but I have to second your remark about concealer! I’ve had dark circles for most of my life; concealer would have been a godsend had I known it existed as a kid/early teen! It’s much better to have people think you’re a little too young for makeup than thinking you don’t sleep or have a drug problem!

      • My comment about the bags was more about AGE then anything. Looking at her she doesn’t have a mark on her face to BACK up her assertion she NEEDS the concealer.

        • Oops, I was replying to Jules’ comment: “Honestly, I’d have been thrilled to be allowed concealer when I was that age! I was already so tired of people noticing my dark circles (genetic) and making nosy comments.”

          I got tons of those nosy comments… my parents even forced me to take a drug test freshman year of high school and cited my pale skin and dark circles as a main reason. I haven’t watched the video because the Jessie Slaughter fiasco made me frothy enough, but based on all the responses I figured it wasn’t just the concealer setting people off.

          Honestly, I’m glad to not have to be a kid these days. The only surviving records of my childhood mishaps are some VHS tapes and shoe boxes of photos in the back of a closet. What is it like to grow up with all those mistakes only a click away?

          • Jules Noctambule October 12, 2010 at 5:12 pm

            Hell, I’m glad we didn’t have all this stuff when I was in college, much less a kid! Now all my embarrassing stories are just stories. 😉

            I hear you on the undereye thing! To make it worse, I’m super-pale with white-blonde hair (I colour it red) and dark brown eyes. My mom has brown skin, brown eyes and black hair. I had to endure years of bloodwork to rule out anemia until finally, a doctor explained to my mom that my iron levels were fine, and I’m just that white! The only ‘sign’ of anemia that wasn’t down to my skin was fatigue, and that turned out to be the fault of a heart condition. But god, what I would have done for darker hair and concealer as a kid just to get away from the ‘What’s wrong with your kid?’, ‘Is she an albino?’ and ‘Is that your REAL mom?’ comments!

            • Autumn Peterson October 15, 2010 at 3:36 pm

              I’m with you guys on the undereye thing, I’ve had dark circles since I was a kid, it runs in the family (something to do with no fat deposits between my nose and cheek area and the way the light distributes itself blahblahblah). As a young teen I would have loved to have discovered concealer….

              As far as this video goes, the makeup she is wearing seems inappropriate considering she doesn’t seem to need it and is too young for some of the products. My mother took me and my sisters each to the clinique counter on our 14th birthday and asked them to show us how to do some very natural make up and then we got to pick out a little shadow duo and a lipgloss. I remember going to soccer practice afterwards wearing my shimmery pink and brown shadow and my pink lipgloss and feeling SO pretty. And it kept us from wearing make up earlier because we looked forward to the ritual. It was only Clinique because my mother is allergic to soy and has a hard time finding face creams, and all the girls at the counter knew her. I intend to do the same with any girls I have…

              • Autumn Peterson October 15, 2010 at 3:45 pm

                I forgot to add that I didn’t get into really wearing makeup until about 18, and didn’t really know what I was doing until 21 when two friends of mine started club promoting and I came to their event nights to boost numbers. Oh the memories of 15 girls in a tiny apartment all using their compact mirrors to put on their make up and trade tips…

  13. Good grief. I didn’t really wear makeup until college. I’d wear some face powder to take care of shine but I just didn’t really care about makeup. But now that I’m less carefree I can’t go out the door without it (of course I have a birthmark on my face so that’s mostly why.)
    Little girls who think they need makeup need to take a step back and evaluate…if they’ve gotten to that vocabulary lesson yet.

  14. I started wearing mascara when I was about 13. I didn’t progress to putting much more on my face until I’d graduated high school, and even then I only used what I needed to not look dead (after all those late nights…uh. studying). And I couldn’t be bothered half the time anyway. Like, I could spend some time making myself look awake, or I could sleep for another 15 minutes, you know? And being of Asian descent, I was (and still am, a bit) pretty self conscious about the shape of my eyes and didn’t really care to accentuate them. Even now, I don’t wear makeup too often because most of my time outside is either spent at school or hanging out with friends, and I don’t see a need to get dolled up for either of those occasions.

    It makes me sad to see all these children feeling that they need to conform to such unrealistic standards of beauty. ): It’s hard to overcome self esteem issues, especially when they are developed at such a young age and being influenced by the internet. I also wonder about her parents :/

    Also, doesn’t YouTube have some sort of minimum age requirement?

    • They say that you shouldn’t use the service to post content unless you’re 18 and able to enter into a legal contract, or possess legal parental/guardian consent (not quite sure what that last phrase means, but it sounds like lawyerly CYAspeak.) They further state that if you’re under 13, you shouldn’t even create a YouTube account, even to follow others’ channels.

      From YT’s TOS:

      “12. Ability to Accept Terms of Service
      You affirm that you are either more than 18 years of age, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in these Terms of Service, and to abide by and comply with these Terms of Service. In any case, you affirm that you are over the age of 13, as the Service is not intended for children under 13. If you are under 13 years of age, then please do not use the Service. There are lots of other great web sites for you. Talk to your parents about what sites are appropriate for you.”

  15. crikey…i just found said video. frowning…a lot.

  16. crikey…i just found said video…frowning…a lot

  17. I’ve only started to use make-up at 17 years old and only when I went to the Theatre of the Vampires, a dance club on the other side of São Paulo that played goth music…
    I started to use it everyday about 2 years ago.
    Before that, I did not use concealer or even foundation.

    Honestly? It’s been always like this, right? Kids do everything to look grown-up and cool. I’d rather have them using make-up to feel like adults than having sex so early! (which happens a lot)

    When I was at school girls used make-up a lot to prove they were grown already…

    I think it’s not a good things. Kids should be kids. Still, it’s hard to be happy being a child when society only values being a grown up…
    Not only that, but woman are specially valued for their looks, which is never a good message to kids.

    I’ve seen boys with 10 years old getting drunk and smoking…. Not 1 or 2, but an entire classroom from the school I used to study at.
    Of course, they play video-games and soccer and stuff… but why do they feel the need of being adults already?

    Being “childish” is a horrible thing in the adults world. Being a kid is “cute”, but your opinion does not matter. There are things that “you’ll understand when you grow”…
    And kids learn to value what their parents value, at least for a while.

    We don’t know her mother, too…
    If her mother values looks and make-up a lot, perhaps the girl is learning to value that a lot as well. Who bought her that make-up, right?
    I’ve seen mothers that told their kids with 9 years old that they needed plastic surgery….

    World is a very confusing thing…

  18. I saw that, and was a little disturbed; but not (I think) for the same reasons you were:

    1) a pre-teen is posting lots of product-review videos. Very few pre-teens have tons of knowledge to share about makeup; they’re still learning about it (well…then again, so am I, and I haven’t been that young in a few decades) While I do have concerns about people (not just women) thinking that they have to conform to a certain standard of beauty in order to find social success, we don’t know why she’s using makeup. We don’t know how long she’s been using it. We (and she) don’t know if she’ll keep using it, if she’ll stop, what.

    She could be acting, either partially or completely, to try and get herself followers so that by the time she’s in her 20s she’ll have a long “resume” already built up, which may possibly help her future career plans. And that mindset disturbs me a bit more: that people who aren’t even able to legally drive are not just thinking, but preparing for their first job. It’s a bit like people joining certain school clubs not because they’re genuinely interested in the activities, but because it will look good on a college application.

    Or – like you suggested – she may be doing this to be “cool” and “grown up”. She may see it as just another game. We can speculate, but we don’t know.

    2) posting videos of yourself reviewing products lets companies, and in particular YouTube/Google, build an advertising profile of you. They’ll start targeting you for advertising, and they’ll have a lot of information to target you quite specifically. And not even someone who studied neurolinguistics is totally exempt from the subliminals that are not illegal in US adverts. I am not really in favor of giving corporations a whole lot of information about me, my buying habits, et cetera. I don’t trust what they’ll do with it.

    3) posting videos of yourself puts information about your appearance, your habits, your likes and dislikes, even possibly your location out in public view. Everyone should be careful about what we share online – and I think that many adults are a little more cautious, but in this day of rampant Facebooking and oversharing, possibly not. How is a twelve-year-old kid going to feel if she’s stalked, either just online or in real life…and her stalker is partially aided by these videos?

    4) What will happen when kids from her school happen on these videos? I’m betting that some will flock around her as the latest arbiter of cool; but others will just bully her. They’ll pick on everything they can. And they’ll have over 800 videos’ worth of ammunition.

    I would not post videos of myself online, were I her; and I wouldn’t have done so when I was 12 – but that’s a choice that each individual needs to make, for their own reasons. I hope that she’s thought about all possible outcomes to having such high visibility online, that she’s taking steps to safeguard her private information, and for her sake I hope that none of these are ever used against her.

    But I don’t have the right to tell anyone “You can’t post videos of yourself!!” just like no one has the right to tell me “You can’t buy all that mineral makeup!” or “You can’t wear red!” or “You can’t wear your hair down to your waist when you’ve over 40!” or even “You have to use your real name when you blog!” The right to decide that may legally still belong to her parents; or it may belong to her (according to YouTube’s TOS), if she’s actually 18. One could argue that at age 12-ish, while she still has growing up / maturing to do, she is old enough to start making more of her own decisions and living with the consequences, positive or negative.

    • Sorry – at the end of the third-from-last paragraph, that should read “over 80 videos’ worth of ammunition”. Still on my first cup of coffee…

      • I am concerned for a great many reasons, but I’m very curious to see other people’s opinions on things, which is why I posed to many questions.

        I realize I’m actually very traditional in a lot of ways (despite what a lot of people might guess) and I’m sincerely interested in what the general opinion is beyond my personal feelings.

        Thanks SO much for your thoughts!

  19. The posting of youtube videos at that age is definitely disturbing….ontop of the fact I watched a video where she put a bunch of tape under her eye/on her cheek to catch “fall out”….to do that and tug on skin that as you said Grey hasn’t seen the stress and sleepless nights is just crazy and will help age her fast. You’re right also it does seem she is “copying/trying to act like the grown up gurus” too.

    I started wearing a small amount of makeup at age 13 or so…I really didn’t even need it. I only wore some lipgloss and face powder to even out a tiny bit of uneven skin tone and freckles. I stopped after a year or so because I didn’t need it then I didn’t start wearing it again until just a couple years ago around age 29.

  20. Ok, one more thing before I go: She’s TWELVE, tops. How can she be a *guru* at anything? Even if she’s been applying make-up her whole life, that’d only put her a few years into a proper MUA career (assuming, of course, that even babies go to beauty school and get a state license). As a reviewer, how could she possibly have the experience with enough products to say anything worthwhile? Plus, I hate her for making me rant like my grandmother about “kids these days!”

    • You forgot “get off my lawn!!” 😀

      I know how you feel, though: sure she has opinions on the products, but how well can she review them when she doesn’t have severe pigmentation issues (birthmark, scars, et cetera), probably hasn’t yet had to deal with aging skin, and may have tried some styles of makeup but hasn’t tried too many?

      If she wants to advise kids, go right ahead. If she wants to just share her opinions on products, again – go right ahead. But if she implies that she’s a great font of knowledge, that’s intellectual conceit.

      …and I think I may now explode if I hear one more person refer to themselves as a “guru”. People. Unless you’ve meditated for decades, mulled over concepts and philosophies, and pondered quite a lot, you may be a teacher of some type, but you’re not a “guru”. Quit misusing the word, dang it!

      (And get off my lawn!!)

  21. I started wearing makeup the first day I entered 6th grade (so, about her age,) but it was simply powder (for a little redness around my nose) + Bonne Bell lip balm that was colored a light brown + brightly-colored nail polish. My mom took me to the store and bought me all of that, but it was all drugstore brands. No eyeshadow, no eyeliner.

    Yet, by the time I was 13, I was wearing a full face of kiddie-goth makeup (black eyeshadow, black eyeliner, black nail polish, silver lipstick.) It was never about what anyone else thought about me (I’ve never been the type to give a damn,) it was just about BEING me – or at least, being who I was at the time.

    I certainly wasn’t making videos and posting them on YouTube, but I was perfectly comfortable going to school looking like I’d been given a makeover by Marilyn Manson.

    I’m not against the makeup, but I definitely don’t think she should be on YouTube. :\

  22. Back when I first opened, I would supply free products to most of the people who asked, just because I figured even if their reviews didn’t generate sales, at least they’d be linking to me, which is good for the search engines and whatnot. What was shocking to me is that at least 2/3rds of the time, the people to whom I sent product failed to post reviews at all, even after multiple follow-ups on my end and promises on theirs. I have no doubt now that a good portion of the people who contacted me were claiming YouTube identities that weren’t theirs – not famous enough to cause suspicion, but with enough subscribers where most would think it’s a worthwhile deal to send a few sample bags their way. It’s outright thievery and disgusting behavior. Shame.

    Anyway… My brother is 11, nearly 12. If I found out he had a YouTube channel, I’d be appalled – and it’d be much, much worse if he was a girl. So yeah, I’m with everyone who says that people that young have no business posting videos on the internet. ><

    Now, I was a precocious 11-year-old – 11 was actually the age when I started playing Neopets, and shortly thereafter I made a new account where I asserted that I was 13 so that I could access the chat boards. I'm sure I said some really stupid things – but I never posted photos, never posted videos, no identifying information. I might have been an annoying little smart-aleck, but at least I wasn't a dangerous one. Man, if I'd been posting videos of myself at that age, and my parents found out about it, I can't even imagine what would have happened. I wouldn't have been allowed to touch a computer again until I was at least 16, I'm certain, and even at that point there would have been heavy parental controls. It would have been terrible. O_O

    I started wearing makeup when I was 13, which is the age at which I entered highschool. It was nothing more than foundation and setting powder, which my mom bought for me, because I had fairly bad skin. (It would have been better to go to a dermatologist, IMHO, but whatever. 😛 ) I was also allowed to wear a bit of very natural-looking blush because the foundation was heavy enough where my natural blush wasn't visible. I didn't start wearing eye makeup at all until the following year, and even then, it was only a touch of mascara at dances. I suppose I'm alright with, like, 11-12 year olds having clear gloss and light mascara… And of course younger girls can play dress-up however they like in the privacy of their homes. But man, I think it's tragic to see so many dolled-up less-than-10 year olds strutting around Target in makeup and miniskirts. 😦

    Sorry for writing you a novel here, haha.

    TL;DR: Thieves are bad, an 11-year-old posting videos on the internet is bad, and I wore light makeup at 13.

  23. I started wearing makeup at age 13 or so. It was just blue eyeliner on my waterline and I remember it caused a huge debate between my parents before I was allowed to wear it.

    I also saw your tweet but I didn’t watch that video. I just can’t. It would be too uncomfortable, I guess. And it’s not just this. My shocked sister showed me the kind of pictures my nephew’s classmates are uploading on Facebook and it’s scary. As a father, how do you let your daughter pose as a sexy kitten and share it with everyone else? I guess they just don’t know. BTW, someone told me once “You’re not a mom, you have no right to have your say about kids”. WTF?

    When I was a teen I spent my money on chocolate, books and music, and my mom always knew what I was buying.We both felt that’s the way it got to be.

  24. I started using makeup when I was about 12-13, but it was only sheer drug store face powder and MAYBE lip gloss.

    It wasn’t till I was about 15-16 that I started wearing more makeup, and it was around that time that I started getting into YouTube and watching tutorials.

    It makes me sad when girls are SO young and obviously don’t need makeup use it, or do hauls and whatnot. When I first started getting into makeup and didn’t have money of my own, my mom would RARELY, if ever, buy me makeup. The only time she did was maybe for Christmas or my birthday.

  25. I had play makeup when I was in grade school and distinctly remember red lipstick as the forbidden holy grail. That red lipstick was for grown ups who wore the real stuff. When I hit puberty, my mom bought me some cheap Wet N Wild stuff and that was it. No concealer or foundation. That wasn’t the fun stuff I craved anyway. In middle school, mom treated me to a trip to the Clinique counter which was less expensive than the other department store stuff. I distinctly remember a L’Oreal lipstick of mine being preferable to the Clinique.

    This kid is too young to be on Youtube anyway. She’s trying to get into a more mature hobby for the same reasons kids get into cigs and booze. It’s more grown up and it makes her feel cooler among her friends as the “Makeup Guru”.

  26. I feel like I can’t really comment in full until I see the videos. ill look them up after I leave this comment but I wanted to answer one your questions.

    I began dabbling in makeup around 13. But all I wore was some crappy sheer cream eyeshadow & clear lipgloss. I didn’t even wear it everyday. I still have the same cream eyeshadows 7 years later & they’re not even half way used up. I didn’t really begin to wear eyeshadow on a regular basis until I was 16. All I wore was eyeshadow & eyeliner. Nothing else. I didn’t start wearing foundation or concealer until I was 19 even though I had horrible skin & dark circle growing up.

    I’m pretty shocked by the fact that someone so young feels the need to wear concealer. Almost every kid gets zits/skin imperfections growing up. Its part up of life. But I see in your comments you say she doesn’t have any skin problems….that leaves me speechless.

    • Someone I’ve been talking to who has a couple of daughters assures me that from looking at the videos the little girl hasn’t begun to hit puberty yet and is probably younger then my guess. So no, she most assuredly doesn’t have spots at all.

      • I haven’t read to the bottom of the comments yet so I’m sorry if it’s been said but she says herself in one video that she just started the 7th grade. What astonishes me even more than a kiddie beauty reviewer is that she has so many viewers, commenters and subscribers!! I bet if I started a channel I wouldn’t get as many followers, lol. Who is watching such a young girl give these inaccurate reviews? She’s trying so hard it hurts to watch her. She does outfits of the day too, full body shots. *shudder* You just know there’s some creepy dudes out there salivating. 😦

  27. Well first off, I’ll just state that I’m 15, and I started wearing makeup when I was about 13-14. It was basically just foundation ’cause my skin wasn’t so hot (that probably wasn’t the best thing to do, in retrospect :P), and I had one deep pink shadow pallet from N.Y.C. which was pretty good now that I look back on it. I was always more of a skincare and foundation/blush junkie; I’m not a huge fan of elaborate eye makeup, still ain’t! But that’s just me.

    Most girls my age don’t actually wear makeup. Most of them have great skin, lucky bitches! 😉 And for most it’s basically just a sweep of eyeliner and and maybe some mascara. I don’t think I’ve seen any girls as young as 12 with it on, maybe one or two but that’s it. I recall when we were younger though, getting together at each other’s houses for makeup parties and just experimenting.
    But if she’s wearing it for the wrong reasons, such as to attract boys, booze, etc. I *don’t* condone it.

    I have more of a problem with the money and product bit. You said in another comment that she probably doesn’t “earn” her allowance and that she’s using/review her mother’s products, and I agree that that’s most likely. I do a *lot* of housework (vacuuming, dishes, laundry, pet care, etc.) and I also do babysitting on the side for money. That’s what I’m afraid of, is that she’ll grow up not respecting money and the fact that’s its power go can go either way. Buying the occasional great product, or totally flushing it down the drain and put you into bankruptcy. That’s the choice. I know a lot of college age people who’ve not treated money right and they’re stuck in dead-end jobs trying to scramble to even things out money and bill wise. She may get stuck somewhere where her newest MUFE blush and liner aren’t going to be able to help.

    As for the internet thing, I actually don’t have a problem with it. Their are many young blogger out there and other’s site (Neopets, Youtube, Xanga, Myspace, etc.) where kids and teen can join. Tavi of Style-Rookie as someone mentioned first is an extremely accomplished fashion blogger. She’s quirky, sarcastic, fashionable and well up on all kinds of shit, like Daria! 😀 She’s sensible and yes, her dad also does accompany her everywhere. And she’s not posted her personal e-mail, facebook (that I know of) or where she lives.
    Which is what I think is what people should do when their online, of any ages. As long as your personal information stays to yourself, I see no reason for you to be online.

    Anyway, sorry for the rant! Look at me! I’m fifteen and a complete Mother Hen! 🙂

    Thanks.
    xoxox.

    • You are a remarkably level headed and well spoken 15 year old!

    • My experience with her (from a business owner’s perspective) was that she signed up for product from me and then never made a video (essentially stealing product). Then she signed up as a very, very popular older reviewer (stealing her identity). Now she has changed the name she goes by on her web site. So, to your point, that’s how she’s getting some of her product.

      While I’ve got thoughts about the wearing of makeup and publishing videos at such a young age, the behavior above troubles me even more.

  28. I think I was 13 when I started playing with makeup, and I went straight for the at the time impossible to find black eyeshadows/nail polishes and all that dark and somewhat scary stuff, to go with my “I’m here just to piss you off” thing I did back then 🙂 I think it was later that year, though, that I started to wear “normal” makeup to enhance my looks (I know, I know- it totally sounds dumb now). This was all back before Youtube, or the internet, for that matter- I can’t even imagine going online and posting videos of myself at that age, but I can’t say I wouldn’t have done it if I’d had the opportunity, hmmm. Makes you think about things a bit, doesn’t it?

    This “underage girl posting videos on Youtube” thing is the kind of thing that upon hearing it makes me VERY glad my kids are boys 😀 No way in hell would I allow my daughter to be posting ANY kind of videos online, makeup tutorials or not. There are scary creepers out there :s

  29. Thank You! That means a lot! 🙂
    I’ve always been like that, I often get called an “Old Soul”, most people my age aren’t particularly interested in the music, books, etc. that I prefer.

    “Oh my god, that’s just like in Pride & Prejudice whe-”
    “What. The. HELL are you talking about?!?”

    Hehe! 🙂

    xoxox.

  30. I’m SO, sorry but II had to comment again!! 😉
    I just found that video, she keeps going like “Ssssssssssoooo BAD!” Like really!

    And she does look quite young. *Cringe*

    xoxox.

  31. I started using sheer lip gloss in junior high. In high school I had uhm…some…powder? And a little bit of foundation, probably *cannot remember*

    I honestly didn’t get interested in make up until I started to frequent the industrial & gothic dance clubs in Hollywood. So, about age 20? After that interest waned in 2005, I didn’t really get into make up again until last year!

    The kids I have been a nanny for since they were in 1st grade and pre-K, respectively, and are currently in 9th and 7th grade like to post YouTube videos but they are mostly silly, goofy videos of them and their friends making funny faces and using cheesy effects.

    This little girl is…I dunno, after 10+ years in childcare and volunteer work nothing should surprise me, and yet little girls obsessed with make up never fails to make me cringe. When I volunteer at a camp – a camp! on Catalina island! – I am amazed at how much make up the preteens bring.

    I think these kinds of posts from anyone who cannot legally work and buy their own make up supplies is sad and creepy. The message I get from her hyped up parrot videos are WE NEED THESE PRODUCTS TO LIVE! AHHHH!

    At least Tavi, whom I’ve been exploring for the last 20 or so minutes, is a well read young lady with her own sense of self (which I hope she retains positively after all of the attention flits away) That, and she totally reminds me of myself at age 13 (minus the enjoyment of the fashion world) because I looked that surly and mismatched 😉

  32. When I was first introduced to this girl back in February or March, I was really disturbed for a few reasons:
    1. her age
    2. she seemed to have no idea wtf she was talking about
    3. she was slamming products that I don’t think she’d ever actually used
    4. I was worried that someone so young would be making videos and about her safety 😦

    I was in 7th grade (12) when I first started playing with makeup, and it was partially due to joining Drama Club at school.

  33. I started playing about with make up at about 11. I didn’t wear it out though. But for school, from about age 12, I wore concealer (over my spots), mascara, and sometimes (pale) eyeshadow.
    I didn’t really start wearing full make up until I was 16, or maybe older, and didn’t really get ‘into’ it until last year.

    That girl is very confident, and speaks as if she knows what she’s talking about, except she doesn’t. And I’m guessing she got most of her products from asking for freebies. As for her age, well, according to some of her other channels, she’s 13, 14 *and* 15…

  34. Could someone please email me her username or give me a little something to go buy to find her. I’m having a hard time finding her videos & I’d like to be able to weigh in on this.

  35. While I don’t think she should be posting on YouTube at such a young age, I honestly feel that a lot of people are over-reacting. From what I remember of that age (which was fairly recent – I’m 19, and I teach jr. high classes at my church) this isn’t uncommon or all that serious. When I was in 8th grade reading class a girl went into labor in front of me. I’d much rather she had been wearing eyeliner instead.

    Maybe it’s because my mom was a cosmetologist and I’ve always been fascinated, but wearing eyeshadow at an early age won’t harm anyone. It’s a hobby that I started when I was around that age, and one that I love now. I wasn’t allowed to wear anything other than very sheer, hardly there colors when I was in middle school, but it was MUCH better than what my friends and classmates were doing – drinking, smoking, using weed, and yes, having sex. At 12. Now, 7 years later, I still remember being scarred by a lot of what happened in 7th & 8th grades, but wearing a little make-up wasn’t one of them.

    Having said all of that, I don’t think it’s appropriate for her to do videos online, and I do wonder what her parents think about it.

    • [delurk] “When I was in 8th grade reading class a girl went into labor in front of me.”
      I was just eating and my fork literally dropped when I read this o.O [/delurk]

  36. The “gurus” seem to be getting younger and younger, don’t they? Believe it or not, there is a girl younger than her that has a whole collection of MAC, NARS and even Chanel. Her mother set up her Youtube channel and films the videos for her. I just don’t understand it. It’s one thing if these girls are making their videos without their parents knowing. But for the parents to be encouraging it…

  37. I was 13 or 14 when i first used make up. Even then it was only translucent pressed powder (which my mother bought only because I was self conscounce about my teenage ‘oily’ skin), and a barely there lip tint.

    When I was 16 I use to sneak a bright pin up red lipstick to school and apply it on right before classes started. I have no clue why, maybe my obsession with Marilyn Monroe? So then it was pressed powder, mascara, and red lips. And I was still wearing baggy jeans and t-shirts, lol I probably looked like I raided my mothers make up bag before school every morning.

    I think I was 19 when I started doing heavy eye make up and got really involved in cosmetics, but after a few months of all the heavy make up made my skin break out and I had to switch to mineral make up. I’m glad I did. My skin would be a wreck if I kept up all the heavy make up.

  38. *self-conscious

  39. I was 14 when I took a chubby eye liner from my moms dusty old makeup bag, lined my lower lids and then was asked to remove it by my mother. When I was 15 I was given makeup, and able to wear it.
    I hate seeing those tutorials for “school” appropriate makeup…especially by the younger girls.
    Queen Of Blending had a video about how she wont do videos and tutorials for younger women, for school looks, etc.
    You should focus on school, and not makeup.
    There are a million other things for young women to be outspoken about.
    And yes, as others have said- I do worry about her safety.

  40. I was 13 when I started putting makeup on regularly, before that, makeup was a special occasion or piano recital sort of thing. Oh, and when I was 10, dark brown lipstick was in (showing my age!) and they passed out free samples of the Revlon one that didn’t wipe off at school (along with samples of Golden Grahams). I kept it in my backpack and put it on when I got to school, because my mom would have spanked me if she caught me wearing lipstick!

    I get in to arguments with my sister (who has an 11 year old son) all the time about whether or not it’s appropriate for him to post videos on YouTube, or to have an FB account. She doesn’t see what the big deal is, all his friends have accounts, but it always makes me uncomfortable when he does things like post his phone number on his WALL, or have his status update reflect exactly where he is. She says his privacy settings are such that only his friends can see it, and I’m just being paranoid, but it gives me a huge NO feeling. Also, when FB recently made changes to their privacy settings, his account was wide open for anyone (i.e., I who do not have a FB account) to see for a week. Any stranger could see his private details and collect them for an entire seven days until I pointed it out to my sister and we manually changed his privacy settings again. Yes, he’s not my child, but I did help raise him for many years, so I’m his extra protective auntie. There’s a reason an 11 year old can’t sign up for FB unless he changes his age to 15.

    I could understand if that girl’s subscribers were all around her age, and it was just for fun… but what weirds me out is that she has so many subscribers and that she takes it all so seriously. She’s not even old enough to sign up for her own YT account, under YT’s TOS. I’m an adult and I’m very protective about the information I share about myself online, and I still get creepers and guys with an asian fetish lurking me. No matter how often I update my Adblock settings, I still get porn pop-ups (recently I totally got squicked out when I saw a girl I went to high school with in one!). I think it’s up to every parent’s own discretion to decide what to censor, but she seems to have carte blanche; and while one part of me doesn’t want to judge, the other part keeps thinking about my niece and nephew and how uncomfortable I would feel if either of them were making tutorials geared toward teenagers and adults. I don’t see the difference between that and straight up IRL hanging out with teenagers and adults.

  41. This is rather scary, but not surprising. I am fifteen and I rarely wear makeup. Maybe I wear mascara once a week and that in itself is unusual. I read your blog because I like the idea of mineral makeup, while I actually don’t wear any. [I’m hoping that this makes sense. Probably not.] I wear less makeup than the third graders on my bus, which is why this post isn’t surprising. AND, I live in a rural area… which to me makes it more surprising! I definitely agree with what you are saying!

  42. I’m not sure how valid my opinion on this is becuase I am only 16 and I’m sure some of you would say I am too young to wear make up.

    Before I was fifteen I would sometimes wear clear or light pink lipgloss or tinted lip blame. My friends and I like to do photo shoots, and we would wear make up for that.

    On my 15th bday my mom bought me some eyeshadow, mascara, powder foundation, lip gloss,and a Bobbie Brown book about make up. (my mom also feels that 15 is the earliest you should start dating)

    I think highschool age is a good age to start, but if you are going to wear make up I think you should explore your reason to wear make up. I wear make up becuase its fun. I know I am still beautiful without it.

    I had a “friend” in 5-6th grade who wore make up and high heels to school. She was always criticizing me for my appearance. I remember once we sang in a talent show together and she got upset with me becuase my nails didn’t look good enough.

    There were 3rd grade girls on my bus that put on make up during the ride. (they also flipped off cars behind us and talked about a porn site they found once)

    I think its fine for younger kids to wear lip gloss or tinted lip balm like I did. And more make up on Halloween and special occasions.

    But I think the parents should make sure that there child knows they don’t need make up to be pretty.

    For that girl with the youtube channel. I think that is wrong, I thinks she is to young to even have a youtube account. And she clearly doesn’t know what she is talking about.

    I get the feeling that in a couple of years she is going to look back and this and feel horribly embarrassed. I think she is too young to wear make up, but it is up to her parents.

    sorry for the novel,
    Zoe

  43. I started playing with makeup when I was six years old. I used to get into my mother’s stash and ask for makeup for Christmas and birthdays. It was usually little samples from Mary Kay or the sheer play makeup sets in cheap plastic palettes. My mother only wore makeup for special occasions and I had no idea what foundation or concealer was until I was 13. I don’t think it was a desire to look grown-up for me, I was just really fascinated with these products that could make me look different.

    Hahahahaaa! I just watched one of the videos linked in your twitter. That girl is like ten years old, my friend’s thirteen year old sister is a pretty generic thirteen year old and she’s more mature than this kid.
    Oh, I really wish she was actually a smart kid parodying the gurus, then I wouldn’t feel so bad for laughing at a ten year old. “It smells like pee!” “I wet my face… that sounds really disgusting” HAHAHA oh check this out: “It’s REALLY pigmented! That’s what I hate about pigmented things!”

    Unintentional hilarity aside, I think she’s too young (and uninformed) to be posting these videos on Youtube. Obviously she’s been watching too many of these other ‘gurus’ and is trying to emulate them as much as she can. I think instead of posting videos she should be reading MUA books and focusing on school.

  44. Tis muy creepy, that`s why I just had to share it. At least I know I`m not the only one who felt that way!

    My first makeup, not including nail polish (I`ve been wearing that since I was insanely young with my mom nearby) was when I was in grade 7, jr high, so 12 years old and it was a light brown lipliner that I wore as eyeliner, clear mascara and Lip Smackers. I didn`t start to wear coloured eyeliner until I was 16 maybe.

    And anything I managed to come across later really was a lovely extra bonus to me because that meant my mom and dad bought it for me “just because” (I sure as heck didn`t have a job at 12, I`ve never seen allowance before) So I wasn’t spoiled on what was good or “what I regret buying” because it was a gift, and I was just thankful to have it.

  45. I was 12 when I started wearing makeup, it was red eyeshadow and thick liner yes it was that strange *HA! take that society!* phase. All I would wear was lipgloss and eyeliner and red shadow combo. The first shadow I bought was Gash from Urban Decay and I wore the Benefit Bad Girl liner. In retrospect that seems really silly to me, a 12 year old buy UD and Benefit. I soon did the raccoon eye look and stuck with liner and MAC’s Black ties packed on top (not attractive). Then once again I stated experimenting with colors and what not. I am now 17 and my makeup items consist of eyeshadow, liner, lipstick, and mascara. I do not wear any blush or face products. I feel that it makes me look to old and I feel that I don’t need or want that type of makeup. My skin is still figuring things out I have very mild acne and covering it up makes it look worse.I have blemishes, so what! I want my skin to do its own thing before I use any face products. I don’t feel I need makeup at all, its a hobby for me and its fun. I don’t want to feel as though I NEED it to go out in public. What’s the fun in that?

    Going back to the 12 year old mentality she probably feels incredibly grown up, (I know I did at that age) and knowledgeable. From an older person’s point of view that is not that case at all. If I could go back and smack myself I sooo would, but 12 year old me would have not listened. I personally don’t think she should be making videos. Or have unsupervised access to the internet.

  46. I got a make up pallet at 9 ish for a birthday but it was more a dress up thing, I started wearing a little bit of a concealer in highschool because I was self concious about two chicken pox scars, and then it gradually went to foundation, lipgloss, but i didn’t start wearing eyeshadow regularily till 15 -16ish

  47. I started wearing makeup in middle school – at 13 – mostly pink blush that I snuck out of the house in my bag and put on at school. By 9th grade (15) I was bleaching my hair, wearing BRIGHT blue sparkly eyeshadow (hey, it was the 70’s) loads of mascara, concealer and about a ton of Bonne Bell lipsmackers. (still a lip balm junkie at almost 50). Also enourmous hoop earrings. Partly self-defense – all the other girls were wearing it, and the peer pressure was enormous. I was already considered the weird kid, the tragically uncool one (by high school I was taking pride in my eccentricity, but then, it was torture). Course they were also all smoking, drinking and having sex by about 13-14 and most of them were pregnant before they finished high school, so I guess I picked the lesser of many evils. Also I’d been teased about being ugly since grade school – I was a serious ugly duckling – I looked like an elf. Not a Rivendell elf, a Brian Froud elf. Bony, angular and weird. I didn’t grow into my face until about 17 and it took me a long, long time after that to realize I was actually quite pretty. Now I wear makeup for fun.
    Having not seen the video yet I can’t comment on the girl’s age, but no one, unless they are a Mozart level prodigy can be considered a guru at anything as a tween/teen. And knowing what kind of weirdos are out there I would NEVER let my underage child post themselves on you tube. One way or another, there is some serious parental fail going on.

  48. I found the video in question, and I have to say.. I’m kind of appalled. What responsible parent would be letting a little girl (she doesn’t look older than eleven in my opinion) use high-end cosmetics, and even worse, make videos that anyone on the internet has access to?
    It just reminds me of those poor little girls that are forced into pageants from a young age. I’m disgusted with all of that after watching some of the shows put out on the topic. No kid needs tons of hair products, moisturizer, blush, red lipstick.. none of that.
    I guess my stance on it is that it’s alright for play, but when you’re dolling your little girls up to go out it’s taking it a few steps too far.

    I personally started wearing makeup at 13, right at the beginning of middle school. By ‘makeup’ I mean black liner, maybe a black or white shadow, and sometimes lipgloss. I kind of over-did it, as I was insanely into the whole ‘goth’ look back then. I didn’t get my first foundation until eighth grade – although I got my first ‘high end’ foundation at sixteen, for my birthday. Makeup was never a daily thing for me with school. I just didn’t give a crap what I looked like for six hours of the day.

    When I was younger, my main ‘cosmetic’ item was nail polish. My mom would let me wear all sorts of crazy shades and I loved it. I never really wanted to cake on makeup at a young age. I think some of my ‘play’ items were only purchased because I really loved the color, or the texture – never intentionally to look older. If I even tried to go grocery shopping wearing my mood lipstick my mom would send me straight to wipe it off.
    Obviously, times have changed. I don’t really believe they’ve changed for the better either. :/

  49. Ok, I’m still fascinated/horrified with this whole thing. Finally watched some of the videos… if anyone over the age of 14 is taking advice from her, they’re either idiots or pervs. I wouldn’t be comfortable with my nieces doing this at all! With a minimal amount of sleuthing just on YouTube I was able to figure out her first name and where she lives; aren’t there privacy setting somewhere? Still, she’s not nearly as cam-whorish or snide as many girls in her demographic on YouTube. It could be worse. (Once again, I’m looking at you, Slaughter!) I blame iCarly.

    • Yup, with a little bit of sleuthing we’ve also found out she’s younger then we thought, too.

      • A few months ago I was talking with one of my students’ moms about 4chan’s reaction to Jessie Slaughter and she said that if it had been her daughter, she would have been thankful; a few hundred pizzas and some harassing phone calls were better than having her daughter kidnapped/abused/murdered/etc., and it was a lesson the girl would never forget. I dunno if I completely agree with her, but after seeing how easy it was to figure out who this chick is, I definitely see her point.

  50. 12? 11? My first thought was that she was 8. Then again, anyone under 25 looks like a high-schooler to me these days.

    At any rate – the plain fact of wearing make-up? Doesn’t bug me too much; I figure it’s between her and her parents/guardians. I wore nail polish when i was fairly young (4-8 years old?) – I think my parents let me thinking that it would encourage me to stop biting my nails – but I’m STILL not into everyday makeup.

    Passing around “advice”? Not so hot, but hopefully even her peers will know to find someone more knowledgeable.

    Being on YouTube at that age? Yipes! Ignoring pedophiles, there are still stalkers out there. Putting out your face like that is not something to be taken lightly. Even with blatant parental consent, I wouldn’t be comfortable with anyone under 13 posting videos for the whole world to see.

  51. I was a teenager in the 80s – the word “subtle” was unknown. I started wearing makeup when I was about 13, but only outside the house when I managed to sneak past my mother. I probably looked bloody awful, but so did everyone else. Garish fuschia lipstick, stripes of blush and electric blue eyeliner/mascara was all the go. *shudder*

    My daughter is 12.5 and owns quite a bit of makeup. The reason is that I buy a lot, and every now and then I’ll give her something I don’t like, or throw in a couple of colours of something she likes (when TSS was selling off stock, I bought her half a dozen bright colours because a) she liked them, b) they were cheap, and c) in a couple of years they will probably still be perfectly fine to use). However, she has little interest in wearing it “properly” – she just plays with it when her friends come and have sleepovers. She likes lip balms and nail polish and fruity, “young” perfumes and that’s about as far as it goes. I’m okay with that.

    Makeup aside, there’s no way in hell I’d be letting her make youtube videos at her age.

  52. I know I’m kinda late, but I’ll just post anyway.
    I don’t believe it is appropriate for anyone to be wearing makeup at that age, and especially not posting videos of herself. That being said, it is her parent’s decision whether this is okay or not.
    I think that most likely she is not getting enough attention from her parents or teachers, and has discovered these popular makeup tutorials on youtube and is attempting to get attention like this. If a child is not getting enough attention, they -will- find a way of getting it, whether it’s appropriate or not. It is up to her parents to realize what she is doing, or if they know then it is their choice whether to let her do this. However, they most likely do not know and are leaving her alone for large chunks of time.
    The problem is not that she’s wearing makeup or posting on youtube. The problem is that she is not getting the attention she needs elsewhere. And this is a huge problem with alot of children now. That’s why there are so many “troublemaker” kids in school, their parents don’t care for them as much or are able to spend enough time with them.

  53. The only makeup I wore in high school was eyeliner. I started wearing kohl liner when i was 15 and when I was 17 I started wearing liquid liner, foundation & powder and lip stuff. My mom wasn’t into it at all though. Maybe if my mom was always wearing a full face of makeup I would have been more curious, or if my friends were all doing it.
    I think this would be cute if she did the videos for her friends and only sent them to people she knows, for fun type-of-thing. I’m kind of dismayed she has a channel, subscribers and is putting herself out there for any possibly scary person to see. Like others, I wonder if her mother knows. When I was that age we had AOL (hah) and what I did on there was checked up on.

  54. Sorry to comment again but I’ve been thinking about this since I read about it for some reason. I was thinking maybe if she had a disclaimer- something saying how old she is up-front, that she’s knows she has a lot to learn, that she doesn’t wear makeup to school and her mom knows what’s up and it’s all just for fun, something along those lines- admitting she understands those things (which I don’t know if she does) and address some of the fears people have…Maybe then it’d could be cute rather than something that brings up all kinds of negative emotions and concern for people like myself and the others who commented.

  55. I wish I could say I’m surprised.

    I just turned 26, and when I was in middle school, my classmates were coming to school in a full face of makeup and Starbucks in their hand. Personally, at that age I was allowed concealer to cover my acne and black mascara for choir performances. My mom gave me the OK to try coloring my hair my junior year of high school (and it has not been its natural color since). I didn’t experiment with eyeshadow, eyeliner, and lip color until I was 18-19, and only started wearing foundation at about 21-22 (and if I didn’t have so much acne scarring, I wouldn’t bother wearing it).

    Our society is disgustingly pressuring towards the female gender’s appearance, so it’s almost inevitable that this happens. Parents can have some counterinfluence on their daughters, to an extent, if they put forth the effort. Unfortunately I don’t think many parents do.